Worth Noticing

Every product we choose gets a number.

Every product we choose becomes part of the Worth Noticing collection. The number tells you when we noticed it, not how good it is, how expensive it is, or how much stock remains.

How the numbers work

In order
No. 001 is the first product we launch. Each new find gets the next number, in the order we noticed it.
Permanent
A number belongs to one product for good. Numbers are never reused, reordered or skipped.
Not a ranking
A higher number isn’t better or worse than a lower one. It was simply noticed later.
Not a code
Numbers aren’t SKUs, discounts or stock counts. They tell you when, not how much.